Dessert
Catch’N Ice Cream
26.4K to 61.6K Instagram followers · ≈133% growth
See for yourself
Different businesses.
Plenty to talk about.
Dessert counters, neighborhood favorites, and shops with a story of their own. Here are the brands and some of the videos we’ve worked on.
20+Brands managed
150MViews generated
2 yearsRunning
BrooklynNYC based
Clients
The businesses behind the feed.
Brands whose social we’ve run day to day.
Before & after
A bigger audience.
The same unmistakable business.
View case study: Catch’N Ice Cream
Bakery
NY Bakery and Desserts
5,530 to 32.7K Instagram followers · ≈491% growth
Specialty retail
Enchantments
18K to 51K Instagram followers · ≈183% growth
Instagram follower snapshots. Growth is approximate because Instagram rounds the displayed counts. Open any image to see it full size.
On the feed
Press play. See what happened.
A closer look
Every business has
its own thing.
Sweet serendipity
NYC original · since 1954
Serendipity 3
Frrrozen Hot Chocolate, oversized sundaes, and the personality of a New York original. A dessert counter with plenty of stories.
Est. 1982
East Village · oldest occult store in NYC
Enchantments
A candle carved by hand, a question across the counter, a shop full of ritual. The details are part of the experience.
Fiesta mode
Mexican restaurant · NYC
Mamazul
Birria dips, street corn, and a table worth gathering around. Food with movement, color, and a reason to lean in.
Created by Zeus
Greek frozen yogurt
Mythos
Greek frozen yogurt with a signature blue and a swirl you can spot across the feed. A little mythology comes with the toppings.
Background
Small-business stories.
Campaign experience.
Before founding Shooting Stars, Erika ran social for Catch’N Ice Cream, working with Dylan Lemay and collaborating with Google, Tabasco, and Wicked.
She then worked on PayPal and Venmo campaigns at GroupM’s Mindshare. Managing social for NY Bakery & Desserts brought her back to small businesses and became the starting point for Shooting Stars.
What would we find at your place?
Tell us what you make, who you make it for, and what you want people to notice.
Tell us your story