Meet Shooting Stars · Our singular mission is simple

We’re here to let your story shine through social media.

We uncover the personality, people, stories, and everyday moments that make your brand worth following, then turn them into social-first content that feels unmistakably you.

From finding the story to capturing it in the format it was meant to be seen, everything we create is designed to help your business stand out, build real connection, and show people exactly what makes your brand different.

Erika Hostrop laughing behind a camera as Shooting Stars business cards fly through the air

Camera’s rolling

The person behind the camera

Meet Erika Hostrop.

Erika seated on the studio floor holding a Shooting Stars business card — Founder

Erika holding up a phone showing the Shooting Stars Instagram — @shootingstars.social

Erika working on a laptop in the studio — Strategy mode

It started with ice cream.

Erika Hostrop, Founder of Shooting Stars

My love for photography and film goes back farther than I can remember. But my career in social media really started with ice cream.

In 2023, while studying Advertising and Integrated Marketing Communications at Pace University, I was a social media intern at Catch’N Ice Cream alongside TikTok creator Dylan Lemay and his 11 million followers.

That year completely changed the way I thought about content.

I learned how to turn everyday moments into videos people actually wanted to watch, how personality could build a community around a business, and how powerful social media could be when creativity and strategy worked together. Powerful enough to translate into sales.

Two videos I created passed 10 million views on Instagram, and I got to work on collaborations with brands including Google, Tabasco, and Wicked.

After college, I joined GroupM’s Mindshare, working in paid media on brands including PayPal and Venmo. It gave me the other side of marketing: strategy, analytics, performance, and understanding what happens after someone sees the content.

But I missed being close to the business itself.

Meeting the owner. Finding the one little thing nobody had thought to film yet, and watching it generate sales. Freelance social media work brought me back to that, and in 2024, Shooting Stars was born.

Since then, I’ve worked with more than 20 brands, created content seen by millions of people, and helped businesses use social media to drive real attention, community, customers, and sales.

My favorite part is still the same

Finding what makes a business shine, and watching it convert into sales.

Erika with the Catch’N Ice Cream team in the shop — **Catch’N Ice Cream**Where it clicked: everyday moments, big personality, and two videos past 10 million views.

Erika standing beside the Mindshare sign at GroupM — **GroupM’s Mindshare**Paid media for PayPal and Venmo. Strategy, analytics, and what happens after the view.

Erika holding a cake outside NY Bakery and Desserts — **Shooting Stars is born**Back in the room with the owner, finding the thing nobody had filmed yet.

A little more about me

Nine years old when we moved to Tokyo. Thirty countries by the time I was twenty.

I lived in Japan for seven years. Being exposed to so many different cultures at a young age taught me to look at things differently, stay curious, and find inspiration outside of the obvious places.

That perspective still shapes the way I approach creative work today.

Erika and a friend laughing with cookies in Times Square

The receipts

Facts & figures.

Because good creative should have something behind it.

3+years across social media, digital marketing, content, and strategy

3×revenue for one business in 10 months, through social media

20+brands with social strategies created and executed

150M+views generated by the content

B.A. in Advertising & Integrated Marketing Communications, Pace University
Experience across agency, corporate, and small-business environments
Background spanning organic social, content strategy, paid media, PR alignment, and analytics

How it should feel

Strategic behind the scenes.
Fun in front of the camera.

There’s a plan behind every shoot, but that doesn’t mean it should feel stiff. We show up with ideas, direction, and a strategy, and leave room for the unexpected moments that often become the best content.

We’ll help you feel comfortable on camera.
We’ll tell you what to do with your hands.
We’ll probably make you repeat something three times.
And there will almost definitely be laughing.

Because the best content happens when people stop trying to “make content” and start acting like themselves.

You can have a strategy and still have fun making it.

What you get

More room to run your business.

Great brands don’t always have the time, team, or tools to show up consistently online, and generic content doesn’t build trust. We step in as your dedicated creative partner: planning, shooting, and managing content so your brand shows up authentically and consistently, without adding another responsibility to your already busy schedule.

The result isn’t just more posts. It’s a community that actually engages, follows, connects, and converts.

The work speaks for itself

We believe the work should speak for itself.

20+ brands. 150M+ views. Multiple viral videos. Real business growth.

Our portfolio brings the brands, videos, and results together so you can see exactly what Shooting Stars looks like in action.

See the portfolio Ways to work with us

Your business already has a personality.
Let your social media shine.

Tell us what you do and what your regulars love about it. We’ll tell you what we’d film first.

Tell us your story